iPhone app development for founders and small businesses, from idea to App Store

It depends on the number of screens and workflows, whether there is a backend and accounts, payments, integrations and design depth. ODEL quotes each project after a discovery call, as a fixed price or a phased plan. For market context, Clutch's 2026 pricing guide (sample size not stated) shows 10,000 to 49,999 USD as the most common project range, and vendor blogs in 2026 put a simple MVP at roughly 15,000 to 50,000 USD (TechnBrains, a vendor estimate).

A focused first version usually takes weeks to a few months, depending on scope and how fast decisions are made. A 2022 GoodFirms survey of 267 firms put simple apps at 3 to 7 weeks; vendor blogs in 2026 say 10 to 14 weeks for a simple MVP (Idealogic, a vendor estimate). Add time for Apple enrollment: a D-U-N-S number can take up to 5 business days. App Review itself usually takes under 48 hours for 90 percent of submissions, per Apple.

Some first submissions are: Apple's 2024 transparency report, as reported by MacRumors in 2025, counted about 1.93 million rejections out of 7.77 million submissions, many later approved after fixes. The most common causes are crashes, placeholder content, missing demo accounts, privacy issues and copycat or template apps (guidelines 2.1, 5.1, 4.3). ODEL submits updates for its own apps regularly and builds the review notes, privacy answers and account deletion flow in from the start.

Swift and SwiftUI if the app is iPhone-only and leans on Apple features such as widgets, camera or health data; React Native with Expo if you want Android within a year from one codebase. ODEL ships both and recommends one in the written scope, with the reason.

You do. The app is published under your own Apple and Google developer accounts, the repository is yours, and the written agreement assigns the code and design to you; under US law, for example, a contractor owns the code by default unless there is a written assignment, so ask for that clause from anyone you hire. ODEL is added to your accounts as a team member and can be removed at any time.

The developer who designs and builds your app. ODEL is a one-person studio run by Oguz Delioglu, so there is no account manager between you and the code: you get answers from the person writing it and test builds on your own phone at each milestone. The trade-off is capacity: ODEL takes on a small number of projects at a time.